Section 2 – Market Research & Targeting (Module 2)

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Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

This assignment represents Section 2 of the Marketing Plan. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 2 – Marketing Research & Target marketing (Module 2).

Section 2 – Market Research & Targeting (Module 2)

  • Market Research
    • Research Methods & Data Mining
    • Market Research Process
  • Consumer Behavior
    • B2C vs. B2B
    • Consumer Decision Making Process
    • Factors Affecting B2C and B2B consumer behavior
  • Market Segmentation
    • Market Segmentation Concepts
    • Segmentation Process
    • Segmentation Strategies
  • Target Marketing

Relate all responses using the WBC scenario and the product you have selected to market in Module 1.

Create a 4 page Word document for your Marketing Plan sections. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

Use the following file-naming convention: LastnameFirstInitial_M2_A2.doc. For example, if your name is John Smith, your document will be named SmithJ_M2_A2.doc.

 Discuss the organizations involved in public reporting of quality performance data for healthcare organizations.

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Discuss the organizations involved in public reporting of quality performance data for healthcare organizations.
Discuss the organizations that provide quality performance measures.
Discuss the organizations that provide a forum or provide services for healthcare organizations interested in quality performance improvement.

Financial performance measures are vitally important to assessing corporate performance.

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Business culture is the context in which the measures exist. They are bound to each other in terms of context and environment. Understanding business metrics as key performance measures is an important part of business strategy and management. In this assignment, you will look at financial performance measures.

 

Financial performance measures are vitally important to assessing corporate performance. However, financial measures are primarily backward looking in that they measure the results of past actions, and do not always give a reliable indication of future direction.

 

Using online library resources, and the Internet, respond to the following for your own organization:

 

· Give three examples of key performance measures that are forward looking and more predictive.

· What aspect of the value chain are they measuring?

· How do these measures tie to specific strategies in your business unit?

· Does the business’ culture enable or block its business strategy and/or does it have an effect on financial performance in the value chain? Provide a rationale in support of your answer.

· What are cultural norms that govern the organization, and what types of behaviors does the culture promote or punish?

 

Write your initial response in approximately 300 words. Apply APA standards to citation of sources.

Provide an explanation of how the factor you selected contributes to the emergence and/or reemergence of infectious disease.

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Post a comprehensive reponse to the following:

  • Provide an explanation of how the factor you selected contributes to the emergence and/or reemergence of infectious disease.
  • Provide at least one example of a specific infectious disease that the factor promotes.
  • Identify at least two public health strategies and explain how they could be used to address the factor you selected.
  • Describe entities and partnerships (at the local, state, and national level) that could implement or oversee the strategies you identified and explain the role of these entities in controlling or preventing infectious disease.

Support your response with the Learning Resources and other scholarly sources.

Historically, poverty has been the impetus for developing a social welfare system and related policies.

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Historically, poverty has been the impetus for developing a social welfare system and related policies. Beginning in the 11th century, create a timeline of the history and evolution of human services to current time. You are welcome to be as creative as you desire with graphics, and various tools, etc.:

  • Create      a PowerPoint (with speaker notes)
  • Draw      the time line, (annotate it), and scan, then upload it.
  • Create      a time line collage (annotated) with photos from magazines or scanned from      books, etc.
  • Type a      basic description of the timeline in a Word document and upload as an      attachment.
  • If you      have other presentation ideas, then please refer to your instructor to      determine if the idea is acceptable.

Proper APA format (6th ed) is required (citations, references, cover page if applicable). Create your timeline using the text and a minimum of 2-3 primary scholarly journal articles.

NOTE: Regardless which choice you select to create your Evolution of Human Services: The Historical Context timeline, the words (written, typed, audio, etc.) must equate to a double-spaced paper from 700 to 1400 words. (font size 12)

Text- Digital Resource Martin, M.E. (2014). Introduction to human services: Through the eyes of practice settings (3rd.  ed.). Boston, MA: Pearson Education. ISBN: 9780205848058

Identify two of the best ways to involve consumers in healthcare decision-making

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Identify a current ethical issue from those provided and suggest an approach to the issue

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Instructions

For this assignment you will identify a current ethical issue from those provided and suggest an approach to the issue that is consistent with each of three major ethical theories presented in this course (consequentialist, non-consequentialist, virtue). For example, if you are for allowing divorces, then you would present a deontologist perspective for justifying divorce, a utilitarian perspective for justifying it, and a virtue theorist perspective for justifying it. Additionally, pick one of the methods of justification and state why you prefer it over the other two.

Format & Expectations

The format will be a narrated PowerPoint presentation of 10-12 slides, and should include an introductory slide and a Works Cited slide following MLA Style. Keep in mind it is “works cited” and that mean you must cite the resource either on the slide or in the notes to justify listing the resource.  If you are unable to add narration, be sure to add commentary in the notes section for each slide. DO NOT just read the slides if you narrate. The slides should contain bullets that are explained by you in the narration or the notes. Ideally, you will have bullets on the slides and your commentary as a transcript in the notes section.  Note that you should be looking at a minute or less on each slide. If you submit a presentation where the narration is longer than 12 minutes, I will not listen to the whole thing.

A minimum of 6 references are required, with 2 references per theoretical approach. NOTE, just like papers, there needs to be a citation ON the slide or IN the notes section to justify using it as a work cited.

Submission

Submit your presentation as an attachment within the Assignments area.

Due: Sunday, by 11:55 p.m., ET

Topics

Please select your topic from the following:

  • Abortion
  • Affirmative Action
  • Animal Rights
  • Civil Disobedience
  • Divorce
  • Euthanasia
  • Poverty
  • Terrorism
  • War

Assess the different facets of sustainability with special reference to business in the context of global challenges

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Take the case of the Garment or Textile Industry in Bangladesh (Textown), to make a thorough assessment of the sustainability factor as a policy measure, from a human rights perspective. You need to trace the historical antecedents of the organisation, with a prime focus on the present sustainability aspect or management of the organisation. The study should also include the organisation’s future in terms of sustainable planning and management, by addressing the following questions  :

– Assess the different facets of sustainability with special reference to business in the context of global challenges

– Appraise and develop organisational strategies that are sustainable in the long-term

– Integrate the sustainable processes with strategic business planning and management

– Assess the impact of the (long-term) sustainable process on supply chain (management) operations.

 

  1. Explain the process of integration with the help of existing models relevant to the garment industry  [2000 Words]
  2. Analyse the effect of sustainability on Supply Chain management operations in the context of the chosen case study  [2000 Words]

References to 6 reputably sources in Harvard style

NO introduction is needed

How were the quantitative and qualitative techniques employed in the study?

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 Your textbook covers both quantitative and qualitative research designs in detail, both of which contain valuable design strategies. However, a third design strategy that can be very useful is the mixed-methods design, in which the researcher combines both the quantitative and qualitative techniques in a single study.

In this assignment, you will review the mixed-methods approach to understand its application in human services.

Tasks:

Search the Argosy University online library resources and the Internet to learn more about the mixed-methods design strategy. In a minimum of 200 words, post your responses to the following:

  • Share what you have learned about the mixed-methods strategy, including the strengths and weaknesses of this type of research design.
  • Explain whether you would prefer using the mixed-methods methodology if you go on to conduct human services research one day. Why or why not?

Now, using the Argosy University online library resources, locate a research study in which a mixed-methods design was used and address the following:

  • How were the quantitative and qualitative techniques employed in the study?
  • Why do you think the researcher chose a mixed-methods study over a complete quantitative or qualitative design? If you were the researcher, would you have also chosen to use the mixed-methods design? Why or why not?

IP2039 ADVANCED PRINCIPLES OF ECONOMICS: FINANCIAL MARKETS AND CORPORATE SYSTEMS

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IP2039 ADVANCED PRINCIPLES OF ECONOMICS:

FINANCIAL MARKETS AND CORPORATE SYSTEMS

 

2018/19

Autumn term

 

 

This module continues to analyse key concepts and approaches to economic theory . It is a progression from Principles of Economics 1 (markets and prices) and 2 (countries and systems).

APE focuses on two major areas of international politics economy: the firm/corporation and the financial market. The modules lays out existing competing theoretical approaches and traces the evolution of these ideas, focusing on the role of corporation in capitalism; and on the functions of the financial markets, money and banking in capitalism. Upon  completing the module you will be able to understand how changes in the nature of the corporate firm are related to the functions of finance, what are the key debates and issues surrounding the financial system in light of the GFC, and what challenges are posed by the structural and intuitional shifts  within the corporate and financial realm.

 

ASSESSMENT

 

In class (group) presentation (10-15 mins):      20% of module mark

In class exam (week 11):                                  30% of module mark

Written essay:                                                   50% of mark

 

 

WEEK OUTLINE

Weeks Tutorial,

10:00-10:50

11:00-11:50

 

 

 

Lecture 12:00-12:50, D220

Week 1

26

September

Introduction + Banking and the Monetary System.

(extended lecture in C318)

Presentations

sign-up

 

Week 2

3 October

Functions and Tools of Finance  Banking and the Monetary System: competing visions
Week 3

10 October

 Post-Keynesian Approaches to Finance Functions and Tools of Finance: competing perspectives
Week 4

17 October

The GFC: lessons for orthodoxy and heterodoxy Post-Keynesian Approaches to finance and their limitations
Week 5

24  October

The Rise of the Corporation The GFC: lessons for economic doctrines
Week 6 Reading week
Week 7

November

Transaction Cost Economics The Rise of the Corporation
Week 8

14 November

New Institutional Economics Transaction Cost Economics
Week 9

21 November

 Legal and Sociological Theory of the Firm

 

NIE
Week 10

28 December

Financialised Corporate Economy: a Systemic View Legal and Sociological Theories of the Firm
Week 11

5 December

  Essay advice session In class exam

 

 

 

Readings

 

 

 

Week 1. Introduction. Orthodoxy vs heterodoxy in economics    AN

 

 

 

Key Readings

Lavoie, M., 2009, Introduction to Post-Keynesian Economics, Palgrave. Introduction.

Minsky, H., 2008 (1986), Stabilizing An Unstable Economy, M.E. Sharpe. Chapters 5 and 6.

 

 

Week 2. Banking and the monetary system                                            AN

 

Key Readings:

 

Mankiw, G, 2014, Economics. Chapter 26 (The Monetary System).

 

Ryan-Collins, J. et al., 2011, Where Does Money Come From? (NEF). Chapter 1 (What Do Banks Do?)

 

Lavoie, M., 2009, Introduction to Post-Keynesian Economics. Chapter 3 (e-book).

 

Michael McLeay, Amar Radia and Ryland Thomas, 2014, “Money creation in the modern economy”, Bank of England.

 

 

Further

 

Minsky, H, 1957, “Central Banks and Money Market Changes”, The Quarterly Journal of Economics, 71:2.

 

Keynes, JM, A Tract on Monetary Reform, Introduction.

 

Wray, R., 2010, “Alternative Approaches to Money”, Theoretical Inquiries in Law, 11:1.

 

Carruthers and Ariovich, 2010, Money and Credit. A Sociological Approach. Chapters 3 and 4.

 

            Bell, S. 2001, “The role of the state and the hierarchy of money”, CJE, 25:2.

 

Davidson, P.; Weintraub, S. (1973). “Money as Cause and Effect”. The Economic

Journal. 83 (332): 1117–1132.  

 

 

Week 3. Functions and tools of finance                                                           AN

 

Key texts

 

Mankiw, G., Economics Ch.25 (The basic tools of finance).

 

            Kent Baker and J, Nofsinger, eds. 2010 Behavioral Finance. Investors, Corporations,     and Markets. Part 1. (Foundation and Key Concepts). E-book online. 

 

 

Further

 

Bernstein, P., 2005. Capital Ideas, the Improbable Origins of Modern Wall Street. Ch. 1 (Are stock process predictable?).

 

Toporowski, J., 1993, The Economics of Financial Markets and the 1987 Crash, Chapter 2 (How Capital Markets work).

 

Shiller, R., 2012, Finance and the Good Society, Chapter 25 and 26.

 

Kurztman, J. 1994, The Death of Money, Ch.

 

Shiller, R., Irrational Exuberance, Part 4.

 

 

Week 4. Post-Keynesian approaches to finance                                        AN

 

Key Readings

 

Minsky, H., 1986. Stabilising An Unstable Economy, Chapter 6.

 

Mehrling, P. 2000, “Modern Money: Fiat or Credit?”, Journal of Post Keynesian  

          Economics, 22:3. pp. 397-406

 

Lavoie, M. 2010, Introduction to Post-Keynesian Economics. Chapter 3. “A Macroeconomic Monetary Circuit” – ebook online.

 

Further

 

Marc Lavoie, 1984, “ The Endogenous Flow of Credit and the Post Keynesian Theory of Money”, Journal of Economic Issues, Vol. 18, No. 3 (Sep., 1984), pp. 771-797

 

Minsky, H., 1975, JM Keynes, Chapter 3. Fundamental Perspectives.

 

Ryan-Collins, J., Where Does Money Come From? Chapter 3.

 

Davidson, P. 1972, “Money and the Real World”, The Economic Journal, Vol. 82, No. 325 (Mar., 1972), pp. 101-115.

 

Clower, R. 1999, “Post-Keynes  Monetary and Financial Theory”, Journal of Post-Keynesian Economics, 21:3.

Kregel, J. 1998, “Aspects of a Post Keynesian Theory of Finance”, Journal of Post

Keynesian Economics, 21:1.

Mehrling, P. 2000, “Minsky and modern finance”, Journal of Portfolio  

             Management, 26:2.

 

Cottrell, A, 1992,  Post Keynesian Monetary Economics: A Critical Survey

 

Week 5. The GFC: lessons for orthodoxy and heterodoxy                     AS

 

 

Key Texts

 

Acharya V. et al. ,2009, “A Bird’s-Eye View. The Fc of 2007-09: Causes and Remedies”, in V. Acharrya and M. Richardson, eds., Restoring  Financial Stability. How to Repair a Broken System, NY: Wiley and Sons.

 

Wray, R. 2009, “The rise and fall of money manager capitalism: a Minskian approach

Camb. J. Econ. (2009) 33 (4).

 

            Palley, T. 2010, “The Limits of Minsky’s Financial Instability Hypothesis as an    Explanation of the Crisis”, Monthly Review         http://monthlyreview.org/2010/04/01/the-limits-of-minskys-financial-instability-       hypothesis-as-an-explanation-of-the-crisis/

 

Further

Leijonhufvud, A. 2009, “Out of the corridor: Keynes and the crisis”, CJE, 33:4.

 

Ch. Whalen, 2016 Money Manager Capitalism: Still Here, but Not Quite as Expected,   Journal of Economic Issues  Volume 36, 2002 – Issue 2

Milberg, William (12/01/2013). “Implications of the recent financial crisis for firm innovation”. Journal of post Keynesian economics (0160-3477), 36 (2), p. 207.

 

Charles J. Whalen, 1993, “Saving Capitalism by Making It Good: The Monetary Economics of John R. Commons”, Journal of Economic Issues, Vol. 27, No. 4 (Dec., 1993), pp. 1155-1179

 

 

Lawrence, G. (07/01/2015). “Defending financialization”. Dialogues in Human Geography (2043-8206), 5 (2), p. 201.

 

Week 6. Reading Week.

 

Week 7.  The Rise of the Corporation                                                          RP

 

Key Reading:

Philips, Richard, 2012, The firm, the corporation and contemporary Capitalism in Ronen Palan, ed. GPE: Contemporary Theories. London: Routledge.

Alfred D. Chandler, 1990, the Enduring Logic of Industrial Success, Harvard Business Review.

John H. Dunning, 2000, The eclectic paradigm as an envelope for economic and business theories of MNE activity, International Business Review, 9:2

Further Readings:

Richard R. John, 1997, Elaborations, Revisions, Dissents: Alfred D. Chandler, Jr.’s, The Visible Hand after Twenty Years, Business History Review, 71:2

 

Chandler, Alfred. D. 1977. The Visible Hand: The Managerial Revolution in American Business, Cambridge, Mass.: The Belknap Press of Harvard University Press

Chandler, A.D. Jr.,1990, Scale and scope. Cambridge, MA: Belknap Press.

Clegg, 1987, Multinational Corporations and World Competition.

Robin Ed. The History of the Company: The Development of the Business Corporation 1700-1914.

 

Week 8  Transaction Cost Economics                                                                     RP

 

Ronald Coase, 1937, The Nature of the Firm. Economica, 16:4

Steven Tadelis and Oliver E. Williamson, 2012, Transaction Cost Economics. http://papers.ssrn.com/sol3/Papers.cfm?abstract_id=2020176

 

Further:

Stewart Schwab, 1989, Review: Coase Defends Coase: Why Lawyers Listen and Economists Do Not, Michigan Law Review, 87:6

 

Hart, O, 1995, Firms, Contracts, and Financial Structure. Oxford University Press.

Sumantra Ghosha and Peter Moran, 1996, Bad for Practice: A Critique of the Transaction Cost Theory, Academy of Management Review, 21:1

 

Week 9. New Institutional Economics                                                        RP

Oliver E. Williamson, 2000, The New Institutional Economics: Taking Stock, Looking Ahead, Journal of economics Literature, 38:3

 

Douglass North, 1990, Institutions, institutional Change and economic Performance, Cambridge, Cambridge University Press

Further

 

Mary Douglas, 1996, How Institutions Think. New York: Syracuse University Press

Oliver E. Williamson, 1981, The Economics of Organization: The Transaction Cost Approach, American Journal of Sociology, 87:3

 

Oliver E. Williamson, 1975, Markets and Hierarchies. London, Routledge.

 

Week 10. Legal and Sociological Theory of the Firm                   RP

Key Texts

Neil Fligstein, 1996, Markets as Politics: A Political-Cultural Approach to Market Institutions, American Sociological Review, 61:4

 

Robé, J.-P. (2002). Enterprise and the Constitution of the World Economy. International Corporate Law, 2, 45-64.

Further

Neil Fligstein, 1993, The Transformation of Corporate Control, Cambridge: Harvard University Press

Ronen Palan, 2015, Futurity, Pro-Cyclicality and Financial Crises, New Political Economy 20:3

Foss, N. J., & Klein, P. G. (2013). Organizational Governance. In R. Wittek, & T. A. Snijders, The Handbook of Rational Choice Soical Research.

Lamoreaux, N. R. (2004). Partnerships, Corporations, and the Limits on Contractual Freedom in U.S. History: An Essay in Economics, Law and Culture. In K. Lipartito, & D. B. Sicilia (Eds.), Constructing Corporate America: History, Politics, Culture (pp. 32-54). Oxford: Oxford University Press.

 

 

Week 11. Conclusion: a systemic view of the financialized corporate economy

 

Required

 

Nesvetailova, A. 2010, “Money and Finance in a globalised economy”, in R. Palan, ed., GPE: Contemporary Theories.

 

Sawyer, Malcolm (12/01/2013). “What Is Financialization?”. International journal of political economy (0891-1916), 42 (4), p. 5.

Bolton and Schatfstein, Corporate finance, the theory of the firm and organisation” J of Economic perspectives, 12:4 (autumn 1998).

 

Davis, Gerald F. (01/01/2015). “Financialization of the Economy”. Annual review of sociology (0360-0572), 41 (1), p. 203.

 

Further

 

Kent Baker and J, Nofsinger, eds. 2010 Behavioral Finance. Investors, Corporations, and Markets. Part 4. (Behavourial Corporate Finance). E-book online. 

 

Lazonick, William (12/22/2010). “Innovative business models and varieties of capitalism: financialization of the U. S. Corporation”. Business history review (0007-6805), 84 (4), p. 675.

 

David A. Zalewski & Charles J. Whalen, 2010, “Financialization and Income Inequality: A Post Keynesian Institutionalist Analysis”, Journal of economic issues, 44:3.

Prasch, R. 2014, “The Rise of Money Manager Capitalism and Its Implications for Economic Theory and Policy”, Journal of Economic Issues, 48:2.